Info & Care
Machine Wash
- Place your cashmere into a laundry bag (or pillow case)
- Put onto a delicate or hand wash cycle (30 degrees) in your washing machine – the cool temperature is important
- Add 50ml (or two capfuls) of Belinda Robertson Luxurious Cashmere Wash Extra into the drawer
- Once the cycle is complete, remove the garment from the laundry bag and dry flat, away from direct sunlight
- We recommend steaming the garment to protect the delicate fibres
Storing
- After wearing, air your cashmere by hanging up (you don’t always need to wash them!)
- Cashmere is best folded, in a Belinda Robertson clear protective sweaterbag with a lavender bag or cedar ball inside
- Pilling (bobbling) can easily be removed using a Belinda Robertson knit comb
Cashmere queen
1992
With a small sketch book and some Scottish gumption, Belinda Robertson set out to make cashmere cool, launching her eponymous brand.
Quite the rabble rouser, Belinda quickly makes her name within the knitwear sector with daring designs like her infamous cashmere knickers. Cashmere has never been so cheeky.
london
1996
Belinda, the UK’s ‘Queen of Cashmere’, opens her first boutique in Belgravia.
Belinda’s hard work does not go unnoticed by the industry as she begins to earn awards and accolades. The real jewel in our cashmere crown is Belinda’s OBE in 2001 for her service to the textile industry. And her honorary Fellowship with JK Rowling.
1998
Belinda’s following continues to grow adding style icons like Victoria Beckham, Helen Mirren, Madonna, Sharon Stone, and Oprah Winfrey to her fan base.
Never afraid to take a risk, Belinda Robertson is one of the first fashion brands to launch an ecommerce site while also introducing mail order catalogues
princess anne opens edinburgh
2004
Returning to the brand’s roots, Belinda Robertson opens its Dundas Street store in Edinburgh with help from Princess Anne.
Belinda’s skills and savoir faire are in demand as she’s appointed to several industry boards and organisations many of which she remains on to this day.
Couture & Luxe Jersey
2007
Belinda Robertson launches a completely bespoke service with the Cashmere Lounge making couture styles available in more than 120 colours.
Through Belinda’s extensive travelling, and experience in all things luxury knitwear, she launches a new Luxe Jersey line – a beautiful knitted fabric that is perfect for the demands of modern life.
an online focus
2010
Sensing a change in the industry, Belinda decides to close her brick and mortar locations as their leases expired and begins selling online exclusively.