Cashmere Queen

A cheeky start

With a small sketch book and some Scottish gumption, Belinda Robertson set out to make cashmere cool, launching her eponymous brand.

Quite the rabble rouser, Belinda quickly makes her name within the knitwear sector with daring designs like her infamous cashmere knickers. Cashmere has never been so cheeky.

London

Belgravia Boutique

Belinda, the UK’s ‘Queen of Cashmere’, opens her first boutique in Belgravia.

Belinda’s hard work does not go unnoticed by the industry as she begins to earn awards and accolades. The real jewel in our cashmere crown is Belinda’s OBE in 2001 for her service to the textile industry. And her honorary Fellowship with JK Rowling.

A growing following

Belinda’s following continues to grow adding style icons like Victoria Beckham, Helen Mirren, Madonna, Sharon Stone, and Oprah Winfrey to her fan base.

Never afraid to take a risk, Belinda Robertson is one of the first fashion brands to launch an ecommerce site while also introducing mail order catalogues

Some Royal Assistance

Returning to the brand’s roots, Belinda Robertson opens its Dundas Street store in Edinburgh with help from Princess Anne.

Belinda’s skills and savoir faire are in demand as she’s appointed to several industry boards and organisations many of which she remains on to this day.

Couture & Luxe Jersey

Product Expansion

Belinda Robertson launches a completely bespoke service with the Cashmere Lounge making couture styles available in more than 120 colours.

Through Belinda’s extensive travelling, and experience in all things luxury knitwear, she launches a new Luxe Jersey line – a beautiful knitted fabric that is perfect for the demands of modern life.

An online focus

Sensing a change in the industry, Belinda decides to close her brick and mortar locations as their leases expired and begins selling online exclusively.